Description

Dan O’Day – Hypnotic Advertising

In this extraordinary, groundbreaking, four-hour audio seminar — recorded in-studio, for maximum clarity — Dan O’Day takes you deep into the minds of consumers and demonstrates simple yet powerful methods of communicating your sales message on both a conscious and an unconscious level.

(The title is no joke; O’Day’s post-graduate studies were in hypnosis, and he was the first “radio person” ever certified as a Neuro-Linguistic Programming Practitioner!)

Here’s just a brief sampling of what you’ll learn….

• Associations vs. Facts

• Synaptic Invasion Techniques

• Hebbian Connections

• Widening the Base of Neurological Contact

• Hypnotic Techniques

• The Roger Bannister Effect

• Altered Perceptions = Altered Reactions

• The Closure Principle

• What “Recovered Memory Phenomenon” means to your advertising

• Eidetic vs. Constructed Images

• Involvement Techniques

• Secret Power of Sound Effects

• Deletion

• Kinesthetic Involvement

• Auditory Reinforcement

• Visual Coding

• Empathetic Identification

• Emotional Triggers

• Anticipatory Surprise

• Emotional Memory Markers

• Micromuscular Rehearsal Effects

• Polarity Response

• Audio Image Generators

• Learning via Metaphors

• Pacing & Leading

• Mind-Reading

• Presupposition

• Conversational Postulates

• Age Regression

• Deletion

• Auditory, Visual and Kinesthetic Language

• Preferred Sense Modalities

• Verbal Clues: Visual

• Verbal Clues: Auditory

• Verbal Clues: Kinesthetic

• How to Identify Your Client’s Preferred Sense Modality…Before You Ever Meet!

As usual, Dan O’Day illustrates the principles he teaches with powerful audio examples — more than 100 actual commercials to make sure you understand the principles and hear how easily (and powerfully) you can apply them to your work.

And as always, O’Day focuses only on advertising techniques that deliver measurable results for advertisers.

You won’t be learning hypothetical “theories;” you’ll learn real-world, actionable techniques you can begin using immediately to double and triple the effectiveness of your advertising.

Delivery Method

– After your purchase, you’ll see a View your orders link which goes to the Downloads page. Here, you can download all the files associated with your order.
– Downloads are available once your payment is confirmed, we’ll also send you a download notification email separate from any transaction notification emails you receive from imcourse.net.
– Since it is a digital copy, our suggestion is to download and save it to your hard drive. In case the link is broken for any reason, please contact us and we will resend the new download link.
– If you cannot find the download link, please don’t worry about that. We will update and notify you as soon as possible at 8:00 AM – 8:00 PM (UTC+8).

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