Julia McCoy – The Expert SEO Content Writer

“Hi Julia,

I’ve just completed your SEO course and got my certification, yayyy!

Just want to thank you for coming up with a short course that’s packed with so much info, facts, statistics & helpful templates (that I could complete in less than 3 days!). Loved the way it was presented – bite-sized (yet so in-depth) and great choice of bright & fun colours too for the video presentations.

Completing this SEO course gives me the push that I need to now complete your Content Strategy Course!! Wish me luck and hope to talk to you again soon”

Aqila A. Shah

Content Strategist, Word Stylist

“Besides being a college professor, I am a content creator. I produce video, visual, and written content across a number of social media platforms on a regular basis. Some of my content performs extremely well, while some barely gets noticed. I love what Mark Schaefer once shared, ‘the economic value of content that is not seen or shared is zero.’

With that, my biggest takeaway from taking Julia McCoy’s The Expert SEO Content Writer course is that she helped me understand the strategies and tactics behind well-performing content.

It is NOT luck that helps content be discovered, rank high on Google, or bring traffic and profit. SEO writing is an art and science; it takes a certain mindset shift to produce strategic content that ranks for SEO and is enjoyable to read. Julia’s course also encouraged me to bring my personality and creativity into my writing. Thank you for being such a great teacher, Julia. I cannot wait to apply what I have learned from you into my work!”
Ai Addyson-Zhang, Ph.D

Professor, Entrepreneur

“Julia presented a thoroughly insightful and inspirational course. It’s improved my SEO writing and that offers a better service to my clients. The down-to-earth approach and supporting worksheets outline the theories you need to understand and the benefits are immediate when applied to your business.”
Sarah Wood

Digital Consultant and Director, Magnificent Marketing

“This course taught me to think of SEO writing in a different, more methodical way. It helped me refine my strategy and purpose in content marketing. The keyword research section was particularly helpful.

If you’re trying to up your content marketing game, this course is for you!”
Lisa Farrell

Marketing Director

“I just finished the course which gave me a lot of information + tools for professional SEO writing. The advice given is actionable from the very beginning. It is also great to gain insight into how a successful content agency works. Only rarely you find insider tips & tricks shared so openly elsewhere. A huge thank you to Julia and her team.”
Inga Hockenbring

Marketing Strategist

“Woohoo! Happy to announce I am now a certified SEO writer thanks to Julia McCoy’s ‘The Expert SEO #Content Writer’ course. A great educational program that I thoroughly recommend if you need help getting your head around #SEO. Thank you, Julia!

Thanks again, I’ve been stressing about SEO for ages and it all feels really clear now. Looking forward to putting it into practice.”
Emma Lander

ITSM & Technology Copywriter

“This course is worth every penny! Julia virtually takes you by hand and walks you through the whole process of creating killer content that your readers and search engines will love. It’s a must for everyone who wants to empower their SEO writing and content marketing as well.”
Vladimir Mirnii

CEO, Content Adore

“I tried as hard as I could but I couldn’t find anywhere else that offered anything near what Julia McCoy is with this new course. Leveling up my copywriting skills!”
Kristeen Romero

Digital Marketer

“The Expert SEO Content Writer course is a thorough and well-structured collection of information that has aided me greatly in my content marketing career. The resources Julia has assembled are extremely helpful – and they save me from having to search the web for these resources individually.

I learned to create ROI-focused content, helpful writing strategies for a variety of content types, and even how to market myself to prospective clients – this course truly covers it all. I highly recommend it to any content marketer, regardless of experience level.”
Josh Stanley

Copywriter & SEO Specialist

“Julia’s SEO Writing Course is what every marketer needs. I had a pretty good idea of *what* SEO was, but how to properly utilize it and apply it were a bit fuzzy to me…until I took this course. Julia lays out, in detail, the WHAT, the WHY, and most importantly the HOW to take your SEO game to all new heights!”
Jason Schemmel

Social Media Manager, HarperCollins

“I have to tell you that there is a wealth of information in this course and student group.”
Nathaniel Goins

Affiliate Marketer
Course Curriculum: What You’ll Learn
In The Expert SEO Content Writer Course, you’ll learn every skill involved in becoming an expert SEO content writer.

Across three modules, you’ll learn all about:

The how and why of SEO writing: You’ll gain a deep perspective on how to research and find amazing, high-ROI keywords using the best software on the market. You’ll learn to write and optimize structured content for the best chance at ranking for the target keyword.
How to find hot topics that will perform well in SEO and with human readers: You’ll learn not only SEO keyword research techniques, but how to use my favorite content analysis tools to capitalize on hot topics your audience will love.
How to master each step involved in writing SEO content, with templates: Learn and become an expert at the art of SEO writing!
How to write the supporting content around SEO content: This includes lead magnets, great headlines and hooks, SEO web and landing pages, email content and other forms of copy.
How to put an accurate price tag on your content services and how to close more clients: If you work in an agency, learn how to deliver and build proven reports that show your boss the ROI of the content you produce.

Who is The Expert SEO Content Writer Course for?
This course is designed for online writers and marketers at all levels and stages — especially if:

Get immediately download Julia McCoy – The Expert SEO Content Writer
You want to add “SEO writing” to your skills and expertise. This is the course for you, no matter where you’re starting from! You can be a total newbie or a seasoned writer interested in upgrading your skills or a writer struggling to create content that gets results in search engines. No matter where you’re starting from, this course will take you where you want to go in the world of SEO writing.
You’re a busy bee. It’s designed as a fast-paced, intensive, one-week program. It’s been built by someone who commonly wears five hats (CEO, content marketer, author, mommy, wife) on any given day, who can relate to your busy schedule! Structured for busy entrepreneurs, freelancers, and agency staff. You’ll be able to get through it easily inside a week or less.

Who is The Expert SEO Content Writer Course NOT For?

This program isn’t for “get rich quick” wishful thinkers. If you enroll in this course hoping to make a million dollars within a year, this program probably isn’t for you. You need to put in the work, fill out the templates, download and use the worksheets, and watch the videos carefully to see real results in your SEO content skills. Additionally, if you write for fun, but don’t care about earning income or growing a brand through your writing, this course probably isn’t the best fit for you, either. Sorry.
Course Curriculum: What You’ll Learn

The Expert SEO Content Writer Course combines my best strategies into a fool-proof training program full of templates and systemized steps to help you learn, enhance, and perfect SEO writing skills.

I’m 100% confident you’ll love this course—so much so that I’ll give you a full refund within 30 days, provided you accessed 5% of the course or less. This course isn’t for people who want to take this exclusive training, download it, use it to boost their profits or their clients, and then demand a refund. (Don’t enroll if that’s what you plan on doing.) My course also isn’t for people who aren’t willing to put in the work. If you put in the effort, I firmly believe every single step you need to learn successful SEO writing is contained in this training. I want to give you the time necessary to try out my systemized steps and implement your skills, and I’m more than confident this training will work for you! I’ve trained hundreds of writers in my agency for the past seven years, and I’m confident this program is just what you need if you’re looking for an intensive SEO writing course.
Your Instructor
Julia McCoy is a content marketing practitioner, CEO, blogger, podcast host, and bestselling author. Julia has interviewed, trained, and qualified tens of thousands of writers in the past seven years running her multi-million dollar content agency, Express Writers. Today, her team has nearly 100 people on staff, with hundreds of clients around the world, and a 99% client happiness rate. Julia has written over 900 blogs and taught herself how to create content that has won over 16,000 rankings in Google. Express Writers was recently named a Finalist in the 2018 Content Marketing Awards. Julia is the best-selling author of So You Think You Can Write? and Practical Content Strategy & Marketing, and teaches a comprehensive content strategy course. She also hosts The Write Podcast on iTunes, and #ContentWritingChat on Twitter.

Julia McCoy

“Julia McCoy is one of the best content marketers on the scene. The founder of ExpressWriters—a content creation team that finds the best writers on the internet and connects them in one place—Julia has spent years creating content for a multitude of high-end clients. Julia provides the world of digital marketing with a blend of consistency and long-form content pieces that provide valuable information and educational tips using her much-needed expertise. She’ll show you how to create the best content possible, and how to leverage that content for the best possible results. In fact, in just under 6 years, her company has served over 14,500 projects, making them a nonstop content creating machine!”
Lindsey Anderson

Founder, Web Impakt & Trafficandleads.com
Students Are Saying This Course is the Real Deal!
Course Curriculum: What You’ll Learn
INTRO: Let’s Get Started

Welcome! What’s Ahead in This Course: Get Set Up for Success (9:36)

Private Student Community Access

SEO Content Writer Course Bonuses

Bonus #1: Content Template Library & Prompts

Bonus #2: Student-Only Partner Discount Codes

Bonus #3: Complete Course Workbook

Module 1: Understanding SEO, Your Audience, & How to Come Up with Profitable Content Ideas

1.1. How Do I Generate Profitable Topics? Thinking in Terms of Content Ideation Goals (4:37)

1.2 Your 4 Content Keys & Persona-Building: Understanding How to Reach & Impact An Audience with Content (6:47)

1.3 How to Understand SEO Keyword Research & Uncover the Right Keywords (With Templates) (27:25)

1.4 How to Do Content Analysis for Even More Powerful SEO or Thought Leadership Content (11:21)

1.5 Intro to Content Writing Templates: How to Optimize Content Correctly for Search Engines & Humans (16:27)

Module 2: How to Write High-ROI Online SEO Content & Supporting Formats

2.1 2 Writing Formulas To Help You Write More Structured Content: PAS & KISS (With Cheat Sheet) (9:14)

2.2 AP English vs. Online Writing: Major Differences (With Cheat Sheet) (13:00)

2.3 Modern Online Writing 101: Terrible, Good & Amazing Content (Live Recording of Julia’s Writing Coaching) (47:01)

2.4 Creating Lead Magnets & “Content Upgrades” For Subscriber Growth (with Worksheet) (10:57)

2.5 Creating Powerful Headlines & Hooks (with Worksheet) (5:58)

2.6 How to Create 2 High-ROI Blog Types (Templates & Worksheets) (3:36)

2.7 SEO Web & Landing Pages (Templates & Knowledge Sheet) (10:01)

2.8 How to Write Other Key Supporting Forms of Content: Email, Social Media & Video (10:25)

2.9 FAQ: I’m Not a Native Speaker… How Do I Up My Game at Writing? (11:02)

2.10 FAQ: Tips for Boosting Your Writing Productivity & Speed (4:53)

2.11 FAQ: Should I Syndicate My Content? & Other Top SEO Questions (16:00)

2.12 FAQ: How Should I Link to Sources or Quote in My Content? (7:26)

Module 3: Marketing Yourself & Proving the Worth of Content

3.1 How to Price Content Writing Services (With Pricing Template) (5:38)

3.2 How to Guide Content Strategy & Marketing Clients to a Close (Sales Tips) (2:35)

3.3 KPIs & Boss-Friendly Stuff: How to Look Up Content Rankings & Traction (Tutorial) (12:24)

CERTIFICATION: Quiz & Certification

Congratulations! You Did It! How to Get Your Certificate (1:23)

Test Your Knowledge: Short Course Quiz

Badges & Adding Certification to Your LinkedIn (0:22)