Marisa Murgatroyd – The Experience Product Masterclass 2023

The most common advice you hear from the gurus is that information products and home study courses are the best way to leverage your time, make money while you sleep and get your ideas and knowledge out to the masses.

Sounds great in theory, but the trouble is that it doesn’t exactly work that way. And even if it did at one time, it sure doesn’t anymore!

Dirty secret #1: The “Street Value” of Your Information is Now Rapidly Approach… Zero.

2016 will always be known as the year the Interwebs finally hit 1,000,000,000 websites. That’s a Billion with a “B”, and it’s growing by more than 300 million each year. America’s Most Elite, Ivy-League Universities have now released their entire course curriculums online at absolutely no charge.

Google and YouTube have become instantly accessible, “finger-tip” available, public libraries containing the equivalent of billions of FREE information products. You’ve probably heard that 500 hours of video is uploaded to YouTube every single minute.

Think about that for just a minute… 500 hours each minute. That’s 30,000 hours of video every hour and 720,000 hours of video uploaded every day!

Google indexes more than 1 Trillion pages every year. And those numbers are rising rapidly…

With all of this available 24/7 to every connected human being, it means that the real world value of information is now practically zero.

Dirty secret #2: Demand for Information Products is Actually Decreasing

Hundreds of thousands of new information products, programs & courses are released every year by entrepreneurs hoping to cash in on the dream of make-money-while-you-sleep (and that number is rising exponentially.)

However, 2015 marks the first year that US demand for information products & home study courses actually decreased by 3%.

In an industry previously accustomed to double and tripling every year, this is the “death blow” that nobody expected.

The reason for this? It’s not what you’d suspect…