Evergreen Campaigns Master Class
Create a campaign that keeps on kicking
This training course features a single 90-minute webinar lesson, including presentation and up to 30 minutes of Q&A.
In this course, you’ll learn everything you’ve ever wanted to know about Evergreen Facebook Campaigns.
One of the primary issues brands and marketers have with Facebook ads is that they grow stale and stop working. Evergreen campaigns help solve this so that a constantly fresh set of people are being created and targeted — and guided along through the campaign for a predetermined amount of time. If they don’t convert, they fall out!
In this training, we’ll focus on the following topics:
- What is an Evergreen Facebook campaign?
- Why are Evergreen Facebook campaigns necessary?
- The problems that Evergreen campaigns solve
- How to plan an Evergreen campaign
- The “Trigger” and why it’s necessary
What You’ll Learn
In this course, you’ll learn everything you’ve ever wanted to know about creating an Evergreen Facebook campaign.
You’ll learn the following:
- Step-by-step guide to setting up an Evergreen campaign from start to finish
- How to select a Trigger for your Evergreen campaign
- How to plan and assemble the ads that go into your campaign
- How to use targeting and exclusions to help guide people through the campaign
- How to create a simple to complex Evergreen campaign with multiple branches
- The various ways you can optimize an Evergreen campaign, and both benefits and drawbacks of each
Who Is This For?
If you’re wondering how the forthcoming shift to campaign budget optimization (CBO) will impact your Facebook and Instagram ads, this course is definitely for you! This one-part course is also for you if:
- You want to know exactly how CBO is being effectively deployed around the globe
- You’re curious about the types of audience and bid tests being run on CBO now
- You feel like other marketers and agencies know something you don’t when it comes to CBO
- You want to grow and scale your ad account sustainably, utilizing the most proven tactics out there
- You’ve already set up some CBO campaigns but you’re not sure if you took the proper steps
- You haven’t yet set up anything on CBO and you want to ensure everything is in tip-top shape moving forward
Who is Jon?
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– Downloads are available once your payment is confirmed, we’ll also send you a download notification email separate from any transaction notification emails you receive from imcourse.net.
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