[Download Now] Aaron Fletcher – 02 – Million Dollar Message


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[Download Now] Aaron Fletcher – 02 – Million Dollar Message


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One of the most important factors in the success of any online business or campaign is the message.

What is that one problem you solve? And how do you articulate what you do?

It’s not just about a message you’re going to put on your landing page or on one of your funnels. This informs, every single thing you do to market or communicate or advertise your business.

Every landing page… every sales script… every headline… every advertisement… and everything in between.

We came up with a formula and it’s kind of nerdy, and it looks like this.

The Million Dollar Message is the single Avatar who you serve, times the Currency metric and timeline, minus pain.

What does that mean?

It means we are going to help you go through something called the Currency Calculator, and you’re going to list out all the problems you can solve for your audience. All of the currencies are measurable units of value… you can increase them, or decrease them.

For example, if you’re a personal trainer, you can increase folks health, their strength, their energy… you could decrease their body fat, their anxiety, their medical bills, but we have to pick one and use the Million Dollar Message to communicate what you do.

Instead of struggling, you need to use a formula. When I started out, I bought every single book on advertising copywriting… from Joe Sugarman, to scientific advertising… to David Ogilvy.

And that stuff really matters. It made me a pretty good copywriter.

But I realized, if you look at all the successful campaigns on the planet, they all have a really clear measurable message that’s formulated a certain way.

I put that into this course and framework, you’re going to go through step by step, you’re going to fill it out, and you’re going to craft the Million Dollar Message for your business that will make all of your marketing exponentially more successful.


At the core of The Fletcher Method lies an ever-growing repository of done-for-you templates and one page “cheat sheets” that cut out 95% of the time and frustration related to virtually every aspect of online marketing.
Watch, click and repeat.

Course Curriculum


Million Dollar Message
  • Preview

    Million Dollar Message Introduction (0:49)

  • Start

    Download Your Work Book/Cheat Sheet/Framework Here!

  • Start

    Million Dollar Message Core Training (6:38)

Delivery Method

– After your purchase, you’ll see a View your orders link which goes to the Downloads page. Here, you can download all the files associated with your order.
– Downloads are available once your payment is confirmed, we’ll also send you a download notification email separate from any transaction notification emails you receive from imcourse.net.
– Since it is a digital copy, our suggestion is to download and save it to your hard drive. In case the link is broken for any reason, please contact us and we will resend the new download link.
– If you cannot find the download link, please don’t worry about that. We will update and notify you as soon as possible at 8:00 AM – 8:00 PM (UTC+8).

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