Why Most Personalization Efforts Fail
If you’ve been in the marketing space for a while, you’ve heard the buzz of personalization everywhere.
“Drive one-to-one customer experiences.”
“Target the right customer with the right message at the right time.”
“Mass marketing is over. It’s all about targeting individuals with specific and tailored message.”
Great. All of these things sound awesome in theory, but in reality, the people spouting these things on stages and in blog posts are rarely the ones tasked with executing personalization at scale, and neither are they responsible for reporting the results.
Personalization – whether you’re just starting with some basic rule-based logic or you’re running mass-scale predictive targeting – isn’t an easy thing to do. But when done right, it’s the highest ROI optimization activity you can perform.
SEGMENT AND TARGET CUSTOMERS FOR INCREASED REVENUE AND CONVERSIONS
There is a right way to do personalization.
In this course, product management and personalization veteran Guy Yalif will walk through interactive and applied lessons teaching you how to analyze, segment, and target the most profitable customers for increased revenue and conversions.
Simply put, this live online course will teach you practical ways to deliver more results with personalization. You’ll explore different types of personalization and choose the right one for your business. You’ll learn how to integrate personalization with other optimization tactics like A/B testing. Finally, you’ll learn how to measure the results and present them to champion the cause in your company.
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