• Understanding which KPIs are most valuable
• Accommodating your customer and their needs
• What each KPI is telling you – takeaways and action items
• Data collection and statistical significance for choosing when and how to optimize
• Benchmarks to compare your shop off of for e-commerce sites on Shopify
• The reports you need to be pulling on a monthly basis
• Optimizing (and simplifying) the customer purchase journey
• Improving conversions via landing page optimization – via creative and technical edits
• How to optimize the customer purchase journey
• Uncovering hidden objections through exit surveys
• Optimizing for success in 2022 based on 2021 learnings
• Implementing an analytics strategy

Contents

• Kurt is one of the most highly regarded independent consultants in the industry of website CRO and Shopify
• He is a Senior Ecommerce Consultant who helps Shopify merchants uncover hidden profits in their websites through his e-commerce agency Ethercycle.
• Ethercycle focuses exclusively on independent, stable businesses that sell their own private label products
• With one million downloads, Kurt is best known for hosting The Unofficial Shopify Podcast. You can learn more and subscribe to Kurt’s free newsletter on his website.