Alex Mandossian – Internet Optimization Secrets

I’ve generated more than $300 million in sales and profits since 1991 … for myself and clients like Dale Carnegie Training, NYU, 1ShoppingCart Corp., Mutuals.com, Pinnacle Care, Strategic Coach, Trim Spa, and Peak Potentials … as well as top thought leaders like Mark Victor Hansen, Jack Canfield, Stephen Covey, Les Brown, David Allen, Vic Conant, Brian Tracy, David Bach, Harvey Mackay, Robert Cialdini, Harv Eker, Bobbi De Porter, Michael Masterson, Joe Vitale, Gay and Katie Hendricks, and Bob Proctor.

And I can assure you … there are only 3 things you must know to master Internet marketing.

TRUTH #1:
YOU NEED TO FOCUS ON ONLY 5 KEY AREAS OF MARKETING

In The 7 Habits of Highly Effective People, Stephen R. Covey describes an experiment that he uses to demonstrate the importance of prioritizing your various to-dos.

The experiment involves a jar, into which you place a selection of rocks, pebbles, sand and water. The only way to make everything fit is to put the rocks into the jar first, followed by the pebbles, then the sand, then the water. Each new element fills in the nooks and crannies around the bigger items.

Putting the elements in the jar in any order but largest to smallest results in running out of room. In Covey’s model, the rocks are the items that are most important to accomplish.

But when it comes to optimizing your Internet marketing, this system can produce dismal results.

You see, “optimization” means maximizing your results while minimizing the time, money and effort you expend to achieve the results. And the marketing world’s equivalent of pebbles, sand and water usually cost more time, money and effort than the “big rocks” … and they produce a smaller return on investment.

If you want to maximize your ROI, the only thing you need to worry about are rocks – and only 5 rocks, to be specific.

Pay attention to these 5 “big rocks” … and you don’t need any other rocks.

Nor will you need “pebbles,” “sand” or “water.”

But there is one small catch…

TRUTH #2:
YOU MUST PUT THE ROCKS IN YOUR JAR IN THE RIGHT ORDER

If your rocks are out of order, you end up wasting time and money … and producing a fraction of the results that your web site could be producing.

For example, many marketers like focusing on rock #3 – web traffic. There’s no doubt that it’s important to overall success online.

However, unless rocks #1 and #2 are in place and optimized, you end up driving traffic to a site that doesn’t convert. The end result? Visitors leave without buying … and often are annoyed at you for wasting their time.

Which brings me to the last secret you must know to optimizing your Internet marketing system…

TRUTH #3:
INCREMENTAL IMPROVEMENT LEADS TO MASTERY

One of the most common roadblocks to Internet marketing success is the desire to be perfect. Many marketers get stuck in the mode of trying to make their web sites perfect, because they’re afraid of looking like they don’t know what they’re doing. The result is that they never really get started.

But feedback is essential to getting you to your goal … and getting things wrong is a natural part of the process.

When a ship leaves port for a journey across the ocean, the captain starts out pointed toward the final destination. But he doesn’t sit back, relax and trust with 100% confidence that the ship will arrive safely. Instead, the captain and crew periodically take stock of where they are and then adjust their direction based on the feedback they’re receiving.

The simple fact is … the ship is off course most of the time. But because the crew constantly uses feedback to correct the ship’s course, it eventually arrives in its destination.

Every point in your marketing system offers the opportunity to measure feedback – and the opportunity to incrementally improve your performance.

Every ad you’re running could be improved in myriad ways, from the headline, to the body copy, to the offer, to the call to action, to the graphics. Every landing page could be improved, from the language, to the design, to the type of interactive elements, and so on. Every video you use, every audio message you rely on, every autoresponder sequence you send out – every single thing offers the opportunity for you to tweak and improve results.

But unless you start somewhere … you won’t know what to improve, nor will you have the chance to improve it.

Since launching my Internet marketing business in 2001, I’ve met and trained thousands of students. I know literally thousands of experts who could be enjoying considerable success online … but they aren’t because one of these 3 truths is stopping them.

I’m writing today because if you want to:

• Increase your productivity…
• Attract more qualified leads…
• Connect with more customers…
• Boost sales and profits…
• Develop a bigger and broad reputation as an industry leader…

And you’re ready to:

• Stop wasting time and money on activities that produce little return on investment…
• Stop beating your head against the wall trying to figure out how to improve web site conversion…
• Stop trying to incorporate every new tool and strategy that’s introduced in favor of focusing only on the essentials…

… then I can help.

INTRODUCING INTERNET OPTIMIZATION SECRETS

Internet Optimization Secrets™ is a 12-module course that walks you step-by-step through the process of optimizing your Internet marketing … so you can achieve bigger results with less time, money and human effort.

The program teaches you how to master the 5 “rocks” of Internet marketing:

Plus, you’ll learn how to use proven tools and templates to create a “jar” that boosts your productivity.

Focus on these 5 areas … and you’ll generate more leads, sales and revenue, guaranteed.

I know … because I use this approach in my own business.

MEET YOUR OPTIMIZATION GUIDE, ALEX MANDOSSIAN

Hi, I’m Alex Mandossian, Founder and CEO of Heritage House Companies and one of the top online traffic conversion specialists in the world.

Since 1991, I’ve generated over $300 million in sales and profits for my clients and partners via “electronic marketing” media such as TV Infomercials, online catalogs, 24-hour recorded messages, voice/fax broadcasting, Teleseminars, Webinars, Podcasts and Internet Marketing.

By some measures, my company is small compared to other Internet marketers. I have only 3 employees and outsource the rest to a small team of very reliable vendors.

Although my opt-in email list has grown 500+% since I first started my business, for a long time my list was considered microscopic compared to other Internet marketers who had 400,000, 700,000, and even a million names or more on their lists.

And while my peers were generating tens and hundreds of thousands of web site hits each month … my main site, for many years, had fewer than 100 visitors a day.

Yet I routinely outsell most of them.

When promoting other experts’ events or product launches, I usually finish as the #1 affiliate, even when competing against affiliates whose mailing lists dwarf mine. My web sites are top performers, converting more visitors into qualified opt-ins … and then converting more leads into customers. My list of subscribers spawns an unusually high percentage of customer evangelists … students who not only buy from me time after time, but who also become ambassadors of my work, bringing more and more students to my business.

And on the personal front? I enjoy more than 90 free days each year. Those are the days I spend completely devoted to recharging my batteries and hanging out with my family. I don’t think about, talk about, or even worry about work.

The 5 rocks I just shared with you are the secret to my success. Optimizing my Internet marketing efforts has allowed me to increase sales and profits … while investing less time, money and effort.

I want you to enjoy the same increase in freedom, flexibility and wealth that I have. Which is why I’ve distilled the most essential information I have about how to succeed at Internet marketing into Internet Optimization Secrets.

Take a look at what you’ll learn…