• The most important step to seeing great results with your TikTok ads.
• Explaining the funnel and where to start to get the best-seasoned pixel.
• Introduction to the “Rule of 50.”
• See how much budget you need to optimize lower-level funnel events.
• How much budget do you need to get out of the learning phase.
• How long it will take you to optimize for each event in the funnel.
• My proven formula to determine the best TikTok daily budget based on your metrics
• Sharing tricks and tips to help with your ad conversion rate.
• Cost per add to cart/initiate checkout/purchase estimator
• Weekly metrics calculator.
• Take a look at the pixel events firing in some of my TikTok ad accounts.
• I show you how to get into your analytics for Ads Manager.
• Learn how to tell if your events are firing properly.

• My simple but very effective TikTok ads set-up.
• See how I use my Google Sheet calculator to structure my campaigns and how that structure evolves over time.
• Launching your campaigns, ad sets, and ads.
• Setting up the TikTok Pixel
• Tips and tricks on how to best set up your ad sets.
• How many ad sets and ads to have live at one time.
• How to utilize interest stacks + targeting expansion.
• Introduction to lookalike audiences.
• Learn a secret tool I use when switching from add to cart to initiate checkout.
• How long to run your ad sets.
• Should you have all of your spark ads in one place?
• Should you delete ads that have already run?
• How many ads can you have per ad set?
• Are retargeting ads on TikTok effective?
• Can you run TikTok ad campaigns for organic follower growth?
• How I would set up a brand new eCommerce account on TikTok
• Recommendations for: audiences to start with, number or creatives, conversion best practices.
• Should you do campaign budget optimization?
• How to name your ad groups.
• For placements should you choose TikTok, Buzzfeed, Pangle, or all three?
• Is keeping user comments enabled helpful?
• Should you allow users to be able to download your ads?
• What is automated creative optimization?
• Which audiences to target?
• Should you add in recommended interests from Tik Tok?
• How often to check your ad sets?
• Should you add in behavioral targeting?
• What picture and handle to use for your custom identity.
• Single ads vs. collection ads.
• What to put as your ad captions.
• Is broad or narrow targeting the best route to go?
• Should you target users under 25?
• Male or female targeting or both?
• How to create the best lookalike audiences and what that means.
• See how simple it is to create your first lookalike and custom audiences.
• A complete walk through to help set up your TikTok Pixel.

Interpreting Data & Scaling

Lowest Cost vs. Value Optimization

How To Set Up Value Optimization

Should I Use Campaign Budget Optimization?

What To Do If Ad Sets Stop Spending

When To Kill An Ad / Ad Set

How To Measure TikTok Performance

Post-Purchase Survey Attribution with Enquire

Attribution & Reporting with TripleWhale

TikTok Ad Creative Best Practices

How To Film & Edit for TikTok Ads

Ad Creative Hooks You Need To Test

Launching New Creative In Your Ad Account

How To Go About Creative Testing

Selecting Music for TikTok Ads

Learning From The Top Brands on TikTok

Ad Creative Do’s and Don’ts

TikTok Ad Editing Tutorial in CapCut & Reels

How To Utilize Native TikTok Effects

TikTok Ads Filming Tips: The Framing

TikTok Ads Filming Tips: The Environment

Finding Good Creators, Contacting Them, and Pricing

How I Source For Content Creators On #paid

What Are Spark Ads & How Do I Utilize Them?