• Module 1: Big Picture and Mindset
  • Will I succeed
  • Why direct response
  • Value scale
  • Ad framework in a nutshell
• Module 2: Prospecting and Sales
  • Prospecting:
    • Good clients versus bad clients
    • Criteria for a good client
    • How to easily find good clients
    • 3 ways to prospect for good clients
  • Sales:
    • How to create a case study to use as proof
    • How to remove the clients risk
    • Tips to close the sale
    • How to collect payment the easy way
    • Getting Started Checklist
    • Demo of sales call process
• Module 3: Client Onboarding
  • Step by step to onboard a new client
  • Setting up Business Manager
  • Gaining advertiser permission on their Facebook Page
  • Creating a client ad account
  • What assets do you need to collect to get them started
  • What to do if a client doesn’t have a video
  • Finalizing the offer
• Module 4: The offer
  • What’s the best offer for your vertical
  • The secret to a successful offer
  • The anatomy of a good direct response offer
  • Offer Checklist
• Module 5: The Ad
  • How to set up a simple pixel
  • Creating a compelling ad
  • Formula for successful ad copy
  • Audience Targeting and delivery settings
  • Basic Retargeting
  • Swipe Files
• Module 6: The Funnel
  • What happens after the prospect clicks the ad
  • How to use LeadPages
  • How to manage the lead and create an automated follow up email in MailChimp
  • Streamline lead notification and manage leads in Zapier
• Module 7: Client Reporting / Retention
  • Walk through video for client reporting and retention
  • Email Templates for reportingly
  • Using PandaDoc for in depth ROI reporting
  • Reporting and retention tips and tricks.
• Module 8: Bonuses
  • Sample Ad and Funnel for a health/medical services client
  • Sample Ad and Funnel for a gym client
  • Sample Ad and Funnel for a real estate client
  • Leadpages Templates
  • Coaching Calls
  • How to get a testimonial video from your clients
  • How to create and leverage custom audiences

Everything you need! A step by step roadmap and the tools you need to implement the FULL PLAN!