Marketing Sherpa – 2009 Email Marketing Benchmark Guide

Businesses seek cost efficient ways to maximize impact and build relationships in what is likely to be a difficult stretch in the global economy. And Email continues to be one of the most used and abused ways that marketers turn to communicate with their customer base. But the only way to increase your email performance is to market responsibly and effectively. MarketingSherpa’s 6th Annual Email Marketing Benchmark Guide offers practical data to improve your budgeting, list growth, deliverability, testing, and ROI.

What makes this year’s edition so relevant is that it offers practical answers to tough questions. When it’s budget time you need to know how to get customers and keep them and you need to show whether your response rates are comparable to others. Plus since email is growing internationally, a new Special Section tells you what you need to know about different countries’ regulations and what works in those countries.

Email is read, and the 2009 Email Marketing Benchmark Guide will provide you with insight on how consumers are viewing emails, how they perceive email and with 8 new eyetracking heatmaps you’ll find out how they “see” your emails.

And if you are looking for inspiration or exciting ways that marketers have succeeded in their email marketing, we offer special 8 “Notes From The Field” Case Studies.