Module 1: Email Best Practices

Module 1 covers the essential framework for executing polished emails. You’ll avoid sending emails that make your brand look amateur.

Come away with:

Strategies for executing effective promotions

Email formats for brand consistency

Improved user experience with thoughtful testing

Module 2: Increasing Revenue with Automation

Module 2 is powerful because you’ll learn how to send profitable automation flows. You’ll need this in place so you can drive more revenue for your ecommerce business and recover abandoned sales.

Come away with:

An execution plan of the best profit-generating automations

Swipe files and flow maps to easily build out your emails

A list of additional email series that shorten the purchase cycle

Module 3: Campaigns

Are you using the correct campaigns in your marketing? Module 3 covers the types of strategic and systematic campaigns you need to send to avoid sending emails out on a whim.

Come away with:

A list of the low-hanging-fruit campaigns so you can be sure your emails will always pay out

An outline of the MuteSix holiday strategy (this exact strategy generated over $87k in just 12 days for one of our clients!)

Module 4: Segmentation Optimization

How can you make sure you’re reaching the right customers while excluding those who aren’t a fit? Module 4 allows you to send tailored messages rather than a one-size-fits-all email.

Come away with:

The exact segments you need to increase your open rates

The clear-cut tactics to increase LTV and decrease churn rate

Module 5: Reporting

With so much data you can gather, how do you make sure you are using the right indicators for success? In Module 5, we’re going to cover the benchmarks and metrics you need to watch for.

Come away with:

A list of key performance indicators (KPIs) to track the success of your emails

An inside look into accessing and exporting your reporting

Module 6: Deliverability

Learn how to ensure your emails are delivered properly. This module is absolutely critical to detecting, solving and preventing deliverability issues.

Come away with:

An outline to identify whether or not you’re experiencing deliverability issues and how to prevent them

Steps to curing your deliverability issues

Module 7: Omnichannel Marketing

Take advantage of different marketing channels while still keeping it simple. This module covers website optimization strategies and tools that will help increase list growth.

Come away with:

A way to increase sign-up conversions on your site

A list of apps that can create a seamless shopping experience across other channels

BONUS: Automating Messenger

A powerful and valuable strategy that shows you how to maximize messenger the same way you would email!