What will I learn

• How to acquire customers
• Technical marketing skills
• 7+ channels proficiency

What’s included

• 8+ weeks of curriculum
• Quizzes and exercises
• 1:1 mentorship

Course Curriculum

Most courses are “tool” tutorials. We teach how to think like a marketer.

Identify your Target Audience

• Introduction – 3:30
• Stakeholders – 8:01
• Buyer Psychology – 18:45
• The Path to Purchase – 21:00
• Customer Profiling – 10:21
• Pain Scoping – 4:00
• [Bonus] Rapid Customer Development Case Study
• Projects & Exercises
• Resources
• Summary

Paid Acquisition

• Introduction – 0:53
• Display – 20:54
• Retargeting
• Retargeting Audiences – 4:31
• Search – 5:55
• Google AdWords – 18:47
• Simple ROI Dashboard
• Live Account Exploration – 13:01
• Intro to Landing Pages – 4:23
• Landing Page Tutorial – 88:57
• Projects & Exercises
• Resources
• Summary

Organic Acquisition

• Introduction – 1:22
• Calculate Traffic Goals – 4:22
• Organic Channels
• Intro to SEO – 13:11
• [Bonus] Blog Post SEO Teardown – 11:09
• [Bonus] Ecommerce Store SEO – 25:24
• [Bonus] Local Services SEO – 22:14
• Platforms – 3:49
• Social Media – 3:58
• Communities – 7:16
• Growth Systems – 8:46
• Intro to CRO – 6:40
• Projects & Exercises
• Resources
• Summary – 1:10

Analytics

• Introduction – 5:18
• Content Analytics – 13:00
• Product Analytics – 13:00
• Growth Analytics – 3:38
• Retention Analytics – 6:45
• [Bonus] Retention Case Study
• Intro to SQL – 1:12
• Projects & Exercises
• Resources
• Summary

Partnerships and Referrals

• Introduction – 0:53
• Types of Referrals – 6:06
• Customer Referrals – 14:24
• Scaling Word of Mouth – 8:23
• Bonus – Partnership Launch Checklist – 3:52
• Bonus – Partnerships that Cut Costs – 3:41
• Projects & Exercises
• Resources
• Summary

Technical Marketing

• Introduction
• JavaScript Event Handlers – 28:18
• Intro to APIs – 55:27
• ROI with SQL – 29:52
• Intro to Web Scraping – 2:38
• Web Scraping – Manual Research – 7:03
• Web Scraping – Buying Leads – 19:20
• Web Scraping – Nonconventional – 28:07
• Web Scraping – Offline Marketing – 11:19
• Web Scraping – Advanced Case Study
• [Bonus] Sales Hacking

Competitive Strategy

• Intro – Tactics vs Strategy – 8:37
• Brand Safety – 3:42
• Positioning & Differentiation – 4:38
• Projects & Exercises – 4:18

Conversion Rate Optimization

• Premature CRO is a Waste of Time – 3:56
• A Tale of 6 Optimizations – Prospect CRO – 0:58
• Lead CRO
• Trial CRO
• Customer CRO – Part I
• Customer CRO – Part II
• Referral CRO
• Upsell CRO
• Project – CRO Planning – 0:48
• Do’s and Dont’s
• Server vs Client-side A/B Testing

Creativity

• Introduction – 6:08
• The 3 C’s of the Creative Process
• Conceive – How to find original ideas – 6:49
• Conceive – Workshop
• Curate – How to make ideas better – 4:33
• Curate – Workshop
• Choose – How to pick the best ideas to execute – 8:14
• Choose – Workshop
• Case Study – Applying Creativity in a Saturated Market
• Case Studies – Course Alumni