Description

Alex Cattoni – Own The Inbox Challenge

Learn How To Write An Engaging,

Memorable & High-Converting Email

Marketing Campaign – In Just 5 Days

In this step-by-step email copywriting challenge, you’ll get your hands on Alex’s coveted Copy Posse Email Playbook: 12 fully-customizable and proven emails that create authority, build anticipation and turn signups into sales. Plus, you’ll discover the list monetization strategies that Alex has used to help dozens of businesses execute iconic campaigns and hundreds of freelance copywriters get high-paying clients.

Social media and content platforms may have revolutionized the world of digital marketing… but here’s the cold hard truth:

You don’t own your social media audiences.

Not only are you at the mercy of the constantly-changing algorithm that can disrupt your reach at any moment, but you have very little control over what your actual fans and followers even see…

And all it takes is for one of these giant platforms to crash or for your account to get hijacked – and all the work you’ve put into building your audience can be taken from you in an instant.

Luckily… your email list is different. You own it.

You get to decide how often your subscribers hear from you and you get to dictate exactly what messages they see — without worrying about the dreaded algorithm, widespread outages or other social shenanigans that stand between you and the people who want to hear from you.

Plus when it comes to email… 99% of users check their email every single day and most of them open their inbox first in the morning – before looking at social media or even checking the weather…

And with over 4.1 billion email users and counting — this “old-school” marketing medium isn’t going anywhere.

Email is still the single best way to nurture your leads, build authority, and execute epic launches…

But only if you know how to Own The Inbox with copywriting that connects and converts.

Consumers today are savvier than ever before and can smell cookie-cutter content from a mile away.So, in a crowded inbox of mundane notifications, promotional newsletters, and mediocre messaging…How do you create content that stands out, sells outs and actually sounds like you?The secret to designing a high-converting email campaign has nothing to do with how many emails you send, how big your list is, or even what type of product or service you have…

And everything to do with creating an authentic experience that makes your readers feel genuinely heard, included, and inspired by the value that you bring (yes, even when you’re selling something!)

Engaging, empathetic and effective email marketing is rooted in REAL human connection, marketing psychology and proven conversion principles.

It’s not enough to spit out a mediocre email from a ready-made template or A.I. tool…

Nah, that’s what copy-and-paste copywriters do.

If you want to own the inbox you need to know how to craft an entire email experience…

A masterful campaign that speaks to your readers’ REAL wants, needs, and desires and helps them solve a REAL problem.

All the best (and most highly-paid) copywriters are messaging mavens who know how to tell relatable stories, create emotional resonance, and build relationships…

In a way that no cheap-ass template or A.I tool ever could.

That’s what I’m here to teach you.

So no matter what new product you’re launching or irresistible offer you’re selling, if you’re ready to massively level-up your email marketing skills and create an engaging, unpredictable and authentic AF campaign – let’s do this…

In the Own The Inbox challenge, you’ll learn the proven marketing strategies you need to stand out, sell out and win the hearts and minds of your audience – in just 5 days.

Get Inside The Minds (& Hearts) of Your Audience

We’ll begin the Challenge by diving into the 12 most common customer archetypes. By understanding your readers’ core values, drives and desires, you’ll effortlessly create personality-filled messaging that matters.

Learn How To Think Like A Marketer

The best copywriters are marketers first. Over the course of 5 days, you’ll design your very own personalized multi-email marketing campaign that guides readers through a valuable and memorable buying experience.

Master The Medium With Proven Strategies

Inboxes can be finicky. During this Challenge, you’ll learn proven email marketing strategies, conversion triggers and best-practices that will make sure your emails actually make it to the inbox, get opened, and get clicked!

DAY

1

UNDERSTANDING THE 12 CUSTOMER ARCHETYPES

Thousands of out-of-touch brands still rely on soulless templates and one-size-fits-all email marketing to (try to) make sales and connect with their audiences. That’s a hard NO here at the Posse. In this session, you’ll learn the 3 biggest email marketing mistakes to avoid at all costs, how to identify your customer’s core values, drives and desires based on 12 proven personality archetypes and the secret to planning a highly-targeted and effective email marketing campaign that oozes with empathy.

DAY

2

THE 3-STEP FORMULA FOR TURNING SIGNUPS INTO SALES

Before you put pen to paper (or fingers to keys) and start writing emails, you must plan your perfect promotion. It’s not enough to know what you’re selling and to whom – as an email marketing strategist, you decide how. This is THE secret sauce that puts the most highly-paid copywriters on a level above the rest. On day 2, you’ll discover key conversion triggers, persuasion principles and objection killers PLUS the 3-step formula for turning signups into sales in a snap.

DAY

3

12 EMAILS THAT CREATE AUTHORITY & ANTICIPATION

On day 3 of the Challenge, you’ll learn the email marketing strategies that work today and get your hands on the coveted Posse Email Playbook: 12 fully-customizable email frameworks that I’ve used to run countless creative marketing campaigns and execute million-dollar launches for myself and my clients. You’ll learn the goal, hook and anatomy of each email, along with when to use them and why. Then you’ll design your very own sales campaign like the email marketing boss you are!

DAY

4

HOW TO WRITE RAD EMAILS YOUR AUDIENCE LOVES

This is where things get FUN. On day 4, you’ll learn how to strategically craft your customer’s buying experience by writing emails that validate their struggles, encourage their dreams, and empower them to take inspired action. You’ll learn the 4 types of open loops, secrets for improving email readability and flow and how to infuse your copy with conversational charm and personality so they know there’s an awesome human on the other side.

DAY

5

HOW TO WRITE MAJORLY MAGNETIC SUBJECT LINES & CTAS

Did you know that 47% of email recipients open an email based on the subject line alone and another 24% also base it on the preview text? That’s right, it doesn’t matter how great your email is if no one’s going to read it. On day 5, you’ll learn how to write killer subject lines that will get your emails opened faster than a text from your bff – PLUS best practices to avoid the spam folder, tips for optimized formatting and how to write click-worthy CTAs.

Since 2011, I’ve helped launch several successful brands and have proudly partnered with many of the hottest transformational authors and businesses on the planet, writing high-converting sales copy, scaling multi-million dollar brands, and crafting iconic promotional campaigns.

In 2015, I became the co-host of the Flight Club Mastermind, a $25,000/year private membership event that gathers the world’s leading internet marketing entrepreneurs to share and learn proven strategies and actionable tactics for scaling their business quickly.

After over a decade in the online marketing world, it is my conviction that connection and conversion are not mutually exclusive. Effective copywriting today must combine proven marketing principles of the past with modern-day branding and authentic storytelling.

That’s why in 2019 I launched the Copy Posse — a boutique agency, online academy, and now 180,000+ strong global crew of authentic copywriters with a passion for creating community, credibility, and conversions with nothing but powerful and precise wording.

My goal is to redefine what it means to be a copywriter and marketer today and share the techniques and strategies I’ve used to build a heart-centered 7-figure business from the ground up.

The Right Phrase Pays!

“She gave a stay at home mom killer copy skills!!!!”
I have to say I owe Alexandra Cattoni and her team so much, between being part of the first season of the Copy Posse and this wonderful group I have gained so much Copy knowledge that after writing my first email for my boss she informed me that my call to action worked! That she hasn’t had a response like that before…CLAUDIA “You’re walking into more than just a new copywriting skill!”
If you’re looking for a program that restores your confidence, creates community, makes you feel all fuzzy inside with camaraderie, laughter, and energy – and, of course, gives you a new copywriting skill – then look no further than the Own the Inbox Challenge.Join the Own the Inbox Challenge and you’ll get 10x or more the value than you spent and leave with a new community that’s rooting for you to succeed!BRITTANY D. “Joined as a newbie, left as an Inbox Influencer!”
Alex made it sound so easy and fun to write emails with her worksheets and learning materials. Words are not enough to express what this course has given me. I am just so grateful that I took the plunge and enrolled.PRIYANKA B. Own The Inbox Challenge By Alex Cattoni, what is it included (Content proof: Watch here!)

• Welcome
• DAY 1 – Email With Empathy
• DAY 2 – The Promotion Pyramid
• Q&A Session #1
• DAY 3 – Posse Email Playbook
• DAY 4 – Crafting The Campaign
• Q&A Session #2
• DAY 5 – Inbox Influence
• SPECIAL ANNOUNCEMENT
• Bonuses

Proof Content

Sale Page: https://copyposse.com/oti/
Archive: https://archive.ph/UdBTW

Delivery Method